You’ll best fit our requirements with:
-A bachelor’s degree, preferably in marketing.
-2-3 years of previous marketing experience including digital and email campaigns.
-Strong analytical skills, proficiency in Excel, and experience with reporting KPIs such as lead quality, traffic, CPAs and conversion rates.
-The ability to apply creativity and logic to all situations and be a problem solver.
-Fluency in English.
A typical day in the life of our marketing executive:
Implement email strategies including segmentation, A/B testing, optimisation, and messaging, and report performance data on existing campaigns to drive future strategic decisions.
Prepare a google analytics report of your webpages on our course aggregator website (edology.com) and brainstorm with the marketing team and our SEO manager about how to boost your numbers.
Coordinate between our data analysis team and each of our digital marketing teams to ensure everyone is on track to meet KPIs for the month, including lead volumes and CPLs.
Create detailed marketing personas for all of the programmes in your portfolio using past student data and information from your competitor research to better target your audience across all marketing channels.
Keep an up to date database of your target audience statistics, university partner brand identity, programme USPs, relevant geographies, and motivating factors driving professionals to study this degree online.
This is what you’ll get from us:
-The opportunity to join a fun, growing company that is emerging as a leader in the Edtech space.
-A management team that rewards results and continuous training from experienced professionals who are invested in your development.
-A competitive salary.